The perfect colour highlights the characteristics of a brand. Colours significantly affect customers' purchasing intentions and impact how the brand is viewed; they affect how stakeholders perceive the brand's personality in the issue. Vanmak's colour palette convey consumers' feeling of joy and brightness.

Understanding the significance of typography in branding is essential to convey the brand's identity using suitable graphics. Vanmak's selected fonts are bold and rounded sans serif to form a playful and fun-loving mood.